A year after “Bad and Boujee” helped to cement a moment for digital streaming by hitting No. 1, the rap trio Migos is at it again.
With 225 million streams in its debut week, the group’s new album, “Culture II” (Quality Control/Motown/Capitol), easily topped the Billboard 200, tallying the best streaming week for an album since Kendrick Lamar’s “DAMN.” last April. The release also counted 38,000 in traditional sales for a total of 199,000 units by the industry’s current metrics, according to Nielsen data.
That was enough to best the first “Culture” album — which debuted with 116 million streams and 131,000 total units last year — despite the lack of another chart-topping single. The song “MotorSport,” featuring Cardi B and Nicki Minaj, has hovered around the Top 10, while its follow-up, “Stir Fry,” has lived mostly in the second half of the Hot 100.